At the heart of the Caribbean, rhythm and identity are inseparable. From the infectious pulse of soca and bouyon to the vibrant energy of the dennery segment, Jab Jab, and zouk, the region’s music tells stories of resilience, creativity, and community. Yet, despite their global influence, many Caribbean genres remain under-recognised and under-monetised.
On 25 October 2025, the WOMEX 25 Conference in Tampere, Finland, will host a pivotal discussion titled “Soca, Dennery Segment, Bouyon, Jab Jab and Beyond: Preserving and Monetising Caribbean Music’s Rich Heritage.” The session, running from 5:00 to 6:00 AM EST, brings together leading voices in Caribbean music and cultural policy to address one of the region’s most pressing challenges: how to preserve and profit from its musical legacy in an increasingly digital and globalised world.
A Caribbean-Led Conversation on Global Music Futures
Chaired by Martin A. James (Saint Lucia), CEO of ECCO INC, the session will feature an esteemed panel of experts:
- Professor Dr. Mike Alleyne (UK/Barbados) – Middle Tennessee State University
- Dr. Keith Nurse (UK/Trinidad and Tobago) – College of Science, Technology and Applied Arts
- Dr. Erica K. Smith (Barbados) – COSCAP
Together, they will unpack the complex ecosystem surrounding Caribbean music, from copyright and publishing to digital tracking and international licensing. Their goal is to ensure that the creators and custodians of the Caribbean’s sonic heritage receive fair recognition and financial reward. ECCO is proud to be part of this global conversation, bringing Caribbean voices and perspectives to the international stage. As we continue to celebrate the vibrancy of Caribbean music, it’s crucial that the industry finds ways to reimagine its future one that supports its artists, songwriters, and producers as they benefit from the growing global demand for Caribbean sounds.
For more information, and to access the full WOMEX 25 Conference Programme, visit: WOMEX 25 Conference Programme.
